"I always play it safe with dark colours. This is the first bright thing I've bought in years and I feel like myself again in it. Three people asked where it was from."

"Three strangers stopped me about this in one week. I'm 58 and I'd forgotten that could happen with a coat I bought online."

"I never see clothes modelled on women who look like me. Putting this on and seeing myself in the mirror — that was the moment. It just works."

"The weight was the first thing. Solid. Substantial. I stood there holding it for thirty seconds before I even tried it on."

"I bought one for me and one for my daughter. She's already ordered a third. At this price, it felt silly not to get both colours."

"Bought it for my mum's 67th birthday. She's worn it every day since. She keeps texting me selfies — my mother who has never taken a selfie in her life."

"I was burned twice this year by online fashion. This arrived looking exactly like the photos. My sister ordered the same day I showed her mine."

"I emailed about sizing and got a personal reply from Diane within two hours. I knew right then this was different."